When it comes to survival of an engine, almost no component is as important as the motor oil protecting the internal components. In the harsh environment of drag-and-drive, one company has developed oil technology to the next level — Driven Racing Oil.

The Memphis, TN-based company developed its first formulations for NASCAR’s Joe Gibbs Racing team in the early 2000s. Since then, they have broadened their blends into oils suitable for a range of applications, including street and strip vehicles.

Sick The Magazine is proud to announce that Driven Racing Oil will be the presenting sponsor of Sick Michigan Miles, being held from August 10-17, 2025 around the great state of Michigan. From the Mackinac Bridge to the Woodward Dream Cruise, it will be a gearhead’s ultimate adventure.

As a partner with Sick, Driven Racing Oil has seen their sales boom as more racers and gearheads find out about the quality of the product. Tom Bailey from Sick The Magazine said Driven Racing Oil was the perfect presenting sponsor for Sick Michigan Miles.

After the success of the Sick Week Presented by Gear Vendors Overdrive in 2022, Tom Bailey came up with the idea of keeping a consistent drag and drive event each year, as well as a unique one.

Following in the footsteps of our Edelbrock Sick 66 event in 2024, Sick the Magazine will host a pair of ‘one-off’ events in 2025, the first being in our home state with Sick Michigan Miles Presented by Driven Racing Oil, August 10th through the 17th, 2025!

“When the idea was first proposed, I started thinking about how nice the areas around northern Michigan are,” said Tom Bailey of Sick The Mag. “The more Luke Nieuwhof (Sick The Mag editor) and I discussed it, it made sense that we could visit four great tracks, incorporate an August tradition for automotive enthusiasts, and do a 1,000 mile road trip in one week’s time.”

Getting Driven Racing Oil to join Sick the Mag for our 2024 event season was more than just a sponsorship; it was a chance for Driven to get feedback and possibly develop new oils.

“When we got together with Tom Bailey, it was because we saw the drag-and-drive segment exploding,” said Bill Alexander of Driven Racing Oil. “The demands of these rides can be different than any other market we’ve seen, and we wanted to get first-hand data and feedback from competitors to use in our analysis.”