Mickey Thompson Shows ‘Increased Traction’ in 2024 Thanks to Drag-and-Drive Event Interaction and Product Sales – What’s In Store for 2025?
As the drag-and-drive community continues to expand, the number of events has also increased. Sick the Magazine takes our events like Sick Week and Sick Summer a step further than others, putting more emphasis on track prep, and having companies like Mickey Thompson on hand.
“2024 has been an exceptional year for Mickey Thompson,” said Jason Moulton, Director of Motorsports. “The drag-and-drive scene continues to show growth. These events are among our favorites to go to.”
Tractors Versus Traction: The Battle of Track Prep Versus Down Time Takes Center Stage
It’s a slippery slope; prep less and racers could (and normally will) complain about the track. Prep to the level that quick elapsed times demand, and the casual observer will wonder why all the time is spent watching tractors on the live feed or from the grandstands.
The Rubber Hitting the Road – Mickey Thompson’s Involvement with Sick the Mag Events for 2024
“We don’t develop tires sitting behind a desk; getting out there and working with multiple factors gives us the feedback needed to develop products that customers can use and be confident with the results.”