How Sick The Mag and the Drag-and-Drive Community Brought Peak Auto – Peak Performance to Expand and Define Their Product Line for the Car Community
Peak Auto is all about getting customers what they need to use their vehicles every day, and that same philosophy is brought them into the drag-and-drive world to see how products stand up to the torture tests competitors and Sick Ward participants put them through. “We’ve been involved in many forms of motorsports for decades,” said Peak’s Brian Bohlander. “One of the things that’s great about drag-and-drive is the ‘back-to-basics’ and grassroots feel of the sport, since hot rodders are building cars and trucks in their garages and then taking them out to enjoy them in multiple ways.”